Nissan has announced a new, wide-ranging, six-year business plan that will accelerate the company’s growth across new markets and segments. Called “Nissan Power 88,” the plan is for fiscal years 2011 to 2016 and is effective immediately.
Why 88? No, it’s not for the same reasons number 8 is loved by the Chinese community, but it’s the company’s targets. Nissan is focusing on overall customer experience and elevating its brand power and sales power. By the end of fiscal year 2016, the carmaker aims to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%, hence 88.
To achieve this, Nissan’s plans to deliver, on average, an all-new vehicle every six weeks for six years. This ambitious target will boost the company’s global portfolio to 66 vehicles covering 92% of all markets and segments. Nissan and alliance partner Renault is betting big on electric, and the emphasis on sustainable mobility will continue in this period, encompassing zero-emission vehicles and low-emission tech under the Pure Drive banner.
Alongside that, there will be a “Mobility for all” campaign targeted at high growth emerging markets, featuring dedicated new cars and light commercial vehicles (LCVs) developed for entry-level segments. Speaking of LCVs, Nissan points out that the selection of the NV200 as New York City’s “Taxi of Tomorrow” illustrates the company’s momentum in the segment. By 2016, Nissan wants to be the world’s leading LCV manufacturer.
On the other end of the scale, the Infiniti premium brand is targeted to grow from its 2010 sales level of 150,000 vehicles to 10% of the global market share among luxury brand segments, which would equate to around 500,000 vehicles at current levels. The brand will be present in more than 70 markets with a product range of at least 10 vehicles in the Nissan Power 88 roadmap.
Sounds very ambitious, but the man at the helm is confident of success. “Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” said Carlos Ghosn, President, CEO and the man who turned Nissan around. Exciting times ahead!
© 2011 Paul Tan's Automotive News. All Rights Reserved.
This story originally appeared on Paul Tan's Automotive News on Tue, 28 Jun 11 08:04:16 +0000.
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