BMW has presented the first video impressions of its new MINI Coupé in a 50-second reveal film. The flick is a teaser for the launch of the car, and also leads into the new MINI campaign, which is tagged “Another Day. Another Adventure.”
The reveal film on MINI’s YouTube channel has the vehicle in a variety of locations around the globe, such as Rio de Janeiro, Iceland and Hong Kong, all aimed at showcasing it as the ideal companion for every adventure. Shot in the style of a movie trailer, the video previews three new MINI commercials set to go on air from September on.
© 2011 Paul Tan's Automotive News. All Rights Reserved.
This story originally appeared on Paul Tan's Automotive News on Wed, 22 Jun 11 18:32:20 +0000.
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